Sometimes I think the whole world is possessed with smartphones, mobile browsing, and building thousands upon thousands of applications to make it easier to stay connected to just about anything via your mobile phone. It should come as no surprise, then, that online dating has “gone mobile” enthusiastically and deliberately. Mobile applications are the hottest ticket around and online dating sites are not about to be left behind.

Any online dating site that wants to compete in the marketplace absolutely must have a mobile “app” available for its users, and just about every major online dating service does indeed have one. SpeedDate, Skout, Radaroo, DateCheck, and Zoosk are a few examples of these rapidly growing and expanding types of services. Even the more mainstream dating sites like Match.com are getting in on the act, putting out apps designed to enhance the experience of their members.

But don’t for a moment think that these companies are doing all of this just to be nice; no, there is a huge amount of money to be made from mobile online dating. In 2007 the mobile dating market was valued at about $330 million, while in 2008 that number jumped to a whopping $550 million; the projection for 2013 is for the value to increase to approximately $1.3 billion. It’s no wonder, then, that online dating services are jumping headfirst into the mobile marketplace.

What does this mean for you? In general, the explosive growth of mobile online dating options works in your favor because it allows you even greater choice and access when it comes to dating. Where you need to be careful, though, is in the added costs. Some sites offer their mobile services for free, while others charge a fee; additionally, depending on your service plan you may get hit with big overage charges for the extra data usage you’ll rack up using these kinds of apps.

The best approach is to read the fine print on the service you’re interested in, check with your mobile phone company regarding your data usage plan, and then start taking advantage of the flexibility and fun of using online mobile dating apps!

News & Views Cell Phone, Dating Applications, iPhone, Match.com, Mobile Phone, Zoosk

We all have seen the commercials and heard the hype about how some dating sites use “scientific” methods to match people based on personal characteristics, compatibility, and the like. But does this really work? Is there any evidence to show that there truly is a science to matchmaking? The answer is, it depends.

Let’s start with what it means to take a scientific approach to matching singles with each other. For paid online dating sites like eHarmony.com and Match.com, this means taking known research about the things that tend to cause marriages to fail (smoking, age differences, lack of common interests, etc.) and using this information to match people together. The theory is if they can minimize the problem areas that often lead to divorce in the first place, they can match singles more successfully and get better results.

The problem has been in actually verifying this as a successful matchmaking method. EHarmony.com and Match.com recently published their “success rates”, but these are put out there in terms such as the number of emails exchanged per year, the number of “winks” sent out each year, and the number of dates their users go on each year. This is interesting information (mostly for advertisers) but doesn’t necessarily help determine if their matching methods succeed where it really counts – helping you find someone special to share your life.

Do I think dating sites that use this approach are necessarily bad? No, of course not. There are plenty of singles who have found partners using this kind of approach. All I’m saying is it’s a good idea to have an objective view of what they’re offering and promising if you’re going to choose to use their services.

Relationships eHarmony, Match.com, Matchmaking, Science, Success