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OKCupid
I think what "Ross" means is the clothing store. At the top you would have your boutique stores, Louix Vuitton, Versace, Armani, then Bloomingdales, then Macy's, keep working your way across the board, next down would be your J.C. Penny, Sears, Marshalls, and then Ross. Ross is still above thrift stores. Make sense?
OKCupid
Personally, I love this site because it's casual. I can meet some here because I want to be friends, because I just want a hook-up or because I want something serious. Unlike most online dating sites this one has many young users so if you're in your twenties or early thirties then great. Anything older than that, then I cannot comment. I've had far more positive experiences using this site than negative. I've been a member since I was 18 (almost 22 now), a fan of the sites owners since age 13 (and lying about being 16). As a young person who moves a lot this is a wonderful opportunity to meet new people. Once again though, based on my experience, this site is more for the younger crowd.