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FAQs |
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FREQUENTLY ASKED QUESTIONS
| Q. How does pay-per-click work? |
A. Pay-per-click, or cost-per-click advertising means that
you pay a set amount each time
your advert receives a valid click. In other words, you pay per visitor instead of paying a fixed amount. The amount that you decide to pay (bid) per click determines the
ranking of your advert.
In the search results, adverts with the highest bids appear first.
Many
studies have shown that the top 3 or 4 search
result receive 90% of all clicks.
Each time your advert receives a valid click, your bid amount is deducted
from the balance of
your bidding account. Your ad will continue to appear until your bidding account deposit is spent. When the credit in your bidding
account is low, you will receive
an email reminder to make an additional deposit.
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| Q. How do I add my site? |
A. First you need to sign-up as a member by creating an account. Once
you have created your
account, you can add as many sites as you wish. Each
site will be reviewed to ensure that it fits
within the scope of our site and
categories. Once accepted, you will receive an email confirmation, and you can
then set-up the advertising programme for your
site.
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| Q. What is smart-bidding and proxy
bidding? |
A. Smart-bidding allows you to specify the desired position of your
advert for one or more of
your chosen keywords. For example, suppose you want
your ad to appear in position 3 every time someone searches on the words,
dating London. The system will automatically set your
bid amounts so that
they are just enough so that your ad appears at your chosen position.
Note that smart bidding applies only at the time you set your bids. It does
not make any
adjustments to your bids afterwards.
With proxy bidding, you specify a maximum amount that you are willing to bid
for your chosen
keywords or categories. During any search, the system will
bid for you up to the maximum
amount that you have specified. For example,
suppose you set a proxy bid of $0.25 for the
category Online dating-Popular,
and suppose that the highest bid in this category is $0.05. When someone searches this category,
the system will increase your bid to $0.06, to give you a more favorable
ranking.
At any time, the
system will only bid up to your maximum proxy bid.
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| Q. What are the Hotzones? |
A. On the bidding page, you can bid on special keywords called
Hotzones. These Hotzone
appear at certain places on the site, for example
under the categories box on the introduction
page, or when a search doesn't
return any results. You bid on these Hotzones in the same
way you would
ordinary keywords. Bid amount on Hotzones tend to be higher than on
ordinary
keywords since only a small number of ads are
ever displayed in the Hotzone.
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| Q. How do I rent sponsor boxes? |
A. Sponsor boxes can be rented for a certain period, giving you
the benefit of knowing your
advert will always appear in a highly prominent
location for a fixed cost. There are 2 types of
sponsor box. The first appear
as static links on the homepage. The second appear as floating
sidebar boxes
on the search results page. The second type are associated with a
particular
keyword during a search, whilst the first type are fixed links and always
appear on the homepage. Fixed links have the advantage that they are more easily indexed by web spiders, and can increase your sites ranking within major search engines.
To rent a sponsor box, first log on
to your account, then under the manage bids menu there is a
link called rent
sponsor boxes. From here you can chose to rent either type of sponsor box. To
rent a link on the front page, you must use the special keyword front_page_placement (front
page links are limited to 9 at any time). To
rent an ordinary sponsor box, simply enter your
chosen keyword
for your advert.
You will need to have sufficient credit in your bidding account to rent a
sponsor box. Sponsor
boxes cost $250 per month. There is no cost for clicks
on sponsor boxes, you simply pay the
monthly fee.
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| Q. Can I upload a
bid file with existing keywords and bids? |
A. Yes, you can upload a bid file in
Microsoft Excel format. Please click here for a sample layout.
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| Q. How does my site become featured? |
A. You need to request your site to be featured by using the contact form. In addition, you should enter the location of your site logo, and whether the logo should be linked from your site or downloaded onto our server.
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| Q. What is the minimum bidding amount? |
A. For ordinary keywords, the minimum bidding amount is $0.02.
There are certain special
keywords, such as for placement in Hotzone areas,
where the minimum bid amount is higher.
The minimum bid amount
for each keyword is displayed in the bidding page.
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| Q. Can I bid on both categories and
keywords? |
A. Yes, you can control the placement of your advert by bidding
on keywords, which are used
for text searches, or by bidding on categories,
which determines the position of your advert
when someone clicks a category
heading. Your advert can only appear in one category at
a time.
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| Q. Can my site be displayed only in certain
geographical regions? |
A. No. Although we have the option to do this, presently we do
not, because we feel it is better
to let the visitor decide how to focus
their search. Many people browse the Web whilst away
from home, on holiday
or business or they may be online on behalf of somebody else, who might
be
located in another area. For this reason we don't favor automatically
restricting search
results to local
listings.
The advanced search option allows a target geographical region of the site
to be chosen.
Furthermore, if you have specified a target region for your
site, your listing will be displayed for
text searches on this region name
(to guarantee a high placement, you will also need to bid on
this as a keyword).
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| Q. What checks are made for fraudulent
clicks on my adverts? |
A. Our pay per click software includes a comprehensive set of checks to
monitor for likely
fraudulent or invalid clicks to ensure that you only pay
for genuine visits to your site. We also
monitor clicks on a manual basis.
You will never be charged more than 1 click per day from
any unique IP
address. There are also reporting tools in the account area for you to monitor the clicks your ad has received yourself.
You can use the return on investment (ROI) tracker, by
copying the code
snippet that you can find within your account area. In
addition, you should check your
click logs to monitor
the performance of your ad, and make changes where necessary.
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| Q. How can I monitor the performance of my
ad? |
A. There are a number of tools available in the account area to help
you assess keywords usage, and
the positioning of competitor sites. We strongly
recommend reviewing and if necessary adjusting
your advertising
programme to gain the best results. In addition, you can use the ROI
tracker to track visits to your site.
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| Q. What happens when my bidding account
credit is used-up? |
A. Once you use up all of the credit on your account, your account will
still remain active however
your ads will no longer be displayed. You will
normally receive an email reminder as soon as your
account
balance falls below $10.00.
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| Q. Can funds be withdrawn from my bidding
account? |
A. A significant proportion of the funds that we receive in bidding
accounts are used to market
our site and therefore in part, your adverts as
well. We do offer a 30 day refund policy, but in general
it should be
recognized that deposits into your bidding account are not available for
withdrawal.
The purpose of the introductory credit is to give you sufficient amount to enable you to test the service, and decide if it is appropriate for your site. We strongly recommend that you don't make large deposits into your bidding account until you have tested your ad programme. This will ensure that you have not over-funded your account with credit that may not be spent for a long period.
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| Q. Which currencies can I pay with? |
A. Currently all payments are denominated in US$. Payments are made
using Pay Pal or credit card, from
which you can choose the currency that you wish to pay
in.
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| Q. What is the refund policy? |
A. You can request a refund of any deposit you have made within 30 days
of making the
deposit. Refunds are subject to a 2% transaction fee, plus
$0.35. You can only be refunded
the unspent part of your balance. The cost of
any clicks you have received, plus any pro-rata
cost of sponsor boxes that you have are deducted from your
balance before the refund is made.
Refunds don't include promotional funds, and apply only
to deposits that you have made.
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| Q. Do you offer credit for link exchanges? |
A. Yes, in some cases. Please use the contact form to specify the details of your site, together with the page where you intend to put a link to our site. We will contact you with a possible offer of credit for linking to our site. We are not keen on link-exchanges, due to the difficulty of managing the programme, and therefore we would like to keep the number of sites using this option to a minimum.
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| Q. Can you advertise my site through my own affiliate programme? |
A. Yes, just supply the details of your affiliate programme, once you have entered your site details we will register with your programme and set up ads for your site or sites. We will promote your ads depending on the conditions of your affiliate programme.
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