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Dating Direct - Dating Site Review

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Rating: Rating 2.5 – by EditorRating 2.5 – by EditorRating 2.5 – by EditorRating 2.5 – by EditorRating 2.5 – by Editor

Dating Direct

One of the largest and most popular personals sites in the United Kingdom. Millions of UK women and men are registered on this site, and are looking for love, romance and to make new friends.

Number of Members  HelpThe estimated number of active members using this site. : 206,000

Cost  HelpThe cost of joining the site as a basic member, for the shortest subscription period. Discounts may be offered for signing up for longer periods. : From $24.99

Regions Covered: United Kingdom

Online Since: 1999

Dating Direct

Although DatingDirect is open to international members, its roots are in the United Kingdom, where it enjoys the status of one of the largest national dating services. They boast over 4 million active members. The site is very easy to navigate. Simply input which country you are in, who you are looking for and where, and your matches will appear. You can also specify your postal code if you want to find somebody who's reasonably close and not living the other side of the country. Profiles have pictures of a good size! No magnifying glass required. The picture is on the same page as the profile, with all of the details spelled-out underneath. You'll need to sign-up if you want to contact someone.

The profile details include occupation, smoking, drinking and eating habits as well as physical traits. There is a brief portion where they can comment, describe themselves further or explain who and what they are looking for. Many members don't specify exactly what type of person they are looking for, so you will probably see many people who don't seem very fussy who they meet! A table at the bottom points to what type of relationship they are looking for, what age and status of a potential mate. Relationships can be straight, gay or lesbian in nature. No adult content is allowed on the site, and all content is moderated before being published online.

A free basic membership is available, as well as a Premier membership for a monthly fee. Premier memberships have access to all of the contact features, whereas free memberships do not. You are able to browse the profiles and view pictures before you create a profile. Over three million member profiles worldwide listed and with pictures. Other popular UK dating services include MySingleFriend.com and Chatagogo, though both of these sites have fewer members to choose from.

DatingDirect was taken over early in 2007 by Meetic.com, and since that time there has been a number of negative comments about the changes (see below), particularly that contact forms and online support are not available on the site (or at least are not easily accessible), and that there does not appear to be a way of removing your profile and canceling subscription payments once you are registered.

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  • Advanced Searching
  • Video Profiles
  • SMS/Cell Phone Access
  • Picture Voting & Rating
  • Photo Uploads
  • Message Boards
  • Matches by Email
  • Live Chat
  • Favorites List
  • Email
  • Block Member Feature
  • Free Services
Regions : United Kingdom | Religions : Any | Relationships : Long Term | Type : Regional

Free Browsing : Yes | Male / Female ratio : 55:45 | Adult content : No

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35 Comments

Rating 1.23Rating 1.23Rating 1.23Rating 1.23Rating 1.23 Average Rating
  1. Rating 1Rating 1Rating 1Rating 1Rating 1 October 18th, 2009 at 05:04 AM By Jade | UK | #1

    If you have lost money with dating direct, you should speak to trading standards, especially if DD are hard to contact too. I haven't had this problem - I just found it hard to unsubscribe until I discovered this post (thank you).

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  2. Rating 1Rating 1Rating 1Rating 1Rating 1 September 1st, 2008 at 06:42 AM By Caroline | UK | #2

    Too late for me! Paid £60 and found out the next day I couldn't get on the site all day, same problem this morning. Fed up getting winks from profiles with no pics who live in Peru! etc..... Have emailed them but not hopeful of a response, but told them I have contacted Trading Standards, which I have. In case you don't have it, here is the address:

    This website is owned and operated by DatingDirect.com Limited

    Dating Direct (c) an English registered company (number 03850701).
    Their registered office is at:
    27 OLD GLOUCESTER STREET,
    LONDON,
    WC1N 3XX.

    You can contact them at the following postal address:
    BCM DATING DIRECT,
    LONDON,
    W1CN 3XX.

    Thier VAT number is 747 4270 19.

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  3. Rating 1Rating 1Rating 1Rating 1Rating 1 April 17th, 2008 at 03:07 PM By Joethefool | UK | #3

    I agree with everything that's been written on here. I was a subscriber for about 2 months and got totally annoyed with sending emails to someone that I thought lived within 50 miles, to find out that they lived 2,000 miles away! One person I emailed lived in London but her profile said Aberdeen, (she tried to change it but couldn't) emailed the site and got an automated email back about something completely different!.. Keep well clear from Dating Direct. Don't be put off by internet dating sites though. Just Google it before you subscribe, and see what people think. Hopefully it will save people from throwing their money and hearts away.

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  4. Rating 2Rating 2Rating 2Rating 2Rating 2 April 17th, 2008 at 10:16 AM By Amanda | UK | #4

    I've been unable to log on for past 2 days. Each time I'm told my ID/password is not recognised which is rubbish because they've sent me the same details I trying to log on with! Can someone tell me what is going on?

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  5. Rating 3Rating 3Rating 3Rating 3Rating 3 April 16th, 2008 at 11:26 AM By Sails | UK | #5

    Thanks you very much.........this unsubscribe link was gr8.. u are the champion... :)

    www.datingdirect.com/myaccount/myunsubscription.php

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  6. Rating 1Rating 1Rating 1Rating 1Rating 1 March 26th, 2008 at 04:23 PM By Veryannoyed | UK | #6

    I went to the link that Dickie said to delete my account on Datingdirect, but on that page I enter my username and password (which are obviously correct because I logged in to the site) it says they are incorrect. What do I do? Please help!

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  7. Rating 1Rating 1Rating 1Rating 1Rating 1 February 29th, 2008 at 06:18 AM By Annored | UK | #7

    Thanks Dickie! I have now deleted my account! Any one else looking to do so should scroll up and use the link from Dickie's comment. My message to anyone is also steer well clear of this site, for that matter ANY site that you have to pay a fee to but doesn't have a phone number to contact them on in case of problems. I had trouble paying and now realize that that was a blessing.

    My advice to anyone out there who was put off online dating; don't be - there are many reputable sites out there, you can find them no trouble and use this experience as a learning one. Also from the comments here there are many like minded people out there.

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  8. Rating 1Rating 1Rating 1Rating 1Rating 1 February 11th, 2008 at 01:04 PM By Cheetah | UK | #8

    In spite of not having paid for a subscription, and trying to delete my profile by entering my details, I get a message saying profile name and password have been entered incorrectly - a blatant lie. I'm relieved it's not just me...

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  9. Rating 2Rating 2Rating 2Rating 2Rating 2 January 10th, 2008 at 06:51 AM By Honey_a_553 | UK | #9

    The postal address for Dating Direct can be found here. If my opinion matters why are they not doing any thing to improve their service. With so many unhappy people on it, I am sure if they sorted the problems out it would be a good site.

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  10. Rating 1Rating 1Rating 1Rating 1Rating 1 January 8th, 2008 at 09:39 PM By Honey_a_553 | UK | #10

    Can someone help, i have paid my money but can not get onto the site, i have to be on the site to e-mail them of any problems.

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  11. Rating 1Rating 1Rating 1Rating 1Rating 1 January 1st, 2008 at 11:04 AM By Robyn | UK | #11

    DatingDirect.com has no possible means of contacting anyone. It's just a website and you cannot email, phone or get a message to anyone who runs it. I have replied to their standard emails 3 times asking them to delete my details and my profile as I am now in a relationship. They are ignored. I am very reluctant to part with money to an organization that you are unable to speak to or contact.

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  12. Rating 1Rating 1Rating 1Rating 1Rating 1 December 13th, 2007 at 07:33 AM By Alistair | UK | #12

    Thanks Dickie! I only think I like the idea of online dating then, straight away loose patience and think narrr. I look for the beloved unsubscribe button to cleanly finish the nonsense, and low and behold Dating Direct don't have one - there's a scam. This is singly the most important button to me on the whole site. Has any one ever thought about starting a dating agency for the likes of me who love unsubscribing from them.. Probably best not for it to be internet based?

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  13. Rating 1Rating 1Rating 1Rating 1Rating 1 December 8th, 2007 at 03:13 AM By Jeni | UK | #13

    I am absolutely disgusted at how difficult they make it to be able to contact Dating Direct and to delete my profile from their site. I guess the reason for that is so that they can continue to keep lots of active profiles and make as much money as possible. I am still trying to delete my profile from this site. Can anyone advise how this is done?

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  14. Rating 1Rating 1Rating 1Rating 1Rating 1 October 4th, 2007 at 03:30 AM By Nicola | UK | #14

    I have just found this review site as I was also getting very frustrated with not being able to cancel my account! I am surprised to find that so many other people have had the same problem. Tried e-mailing their customer service several times and just get an automated response which is no use atall. I was a member on DD before it changed and it was a good site then. Thanks to Dicky I have now cancelled my account..phew! Have tried Match.com who are very good and have a phone number so you can contact them directly with any problems. Good luck to everyone else out there...

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  15. Rating 2Rating 2Rating 2Rating 2Rating 2 October 2nd, 2007 at 12:00 PM By Ely | UK | #15

    Not being able to delete our profiles on this site has started to ruin the relationship we have, we did meet through the old site. I want to get in contact with Dating Direct to discuss this before we take it further!

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  16. Rating 1Rating 1Rating 1Rating 1Rating 1 September 29th, 2007 at 01:58 PM By Lesley L | UK | #16

    This is a diabolical website. Notwithstanding all the previous comments about being unable to subscribe, it is overloaded with fake profiles placed there by romance scammers from Nigeria, so now you know where their millions of members are made up from. Believe me, I know, I had first hand experience and was left out of pocket, broken hearted and now suffering with depression. I know many more who have had the same experience there. My advice is to be very careful or better still.. avoid the site altogether.

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  17. Rating 1Rating 1Rating 1Rating 1Rating 1 September 23rd, 2007 at 03:33 AM By Nicholas Honeybun | UK | #17

    They should put an unsubscribe button on the site on the homepage. Thanks a lot Dicky for the link to cancel. Websites like this should be banned. I joined, which was fine and then upgraded to premier plus or something and that was another £60. The old website was much clearer and concise. Now you get bamboozled with "someone has looked at you" every day in emails. I would recommend not joining this site - maybe try mysinglefriend.com.

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  18. Rating 1Rating 1Rating 1Rating 1Rating 1 August 23rd, 2007 at 06:45 AM By Dating Direct | UK | #18

    Steer clear of this site! Once you have set up a profile it is almost impossible to remove it (thanks to Dicky, above, for the tip on how to remove - finally!). You will not find an unsubscribe button anywhere on the site. This is how the site manages to retain such a high number of subscribers.

    Furthermore, the site is set up to automatically take money from your account once your membership lapses. You are not given the choice when you set up your membership. If you have already joined, visit your account details and remove the option for a payment to be taken automatically. It's a long-winded process but worth it. This is a highly unethical site that uses bad business practice and is probably breaking the law in several places.

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  19. Rating 1Rating 1Rating 1Rating 1Rating 1 August 22nd, 2007 at 01:43 PM By Nick | UK | #19

    I subscribed to Dating Direct today. Went for the one month option. Once I realised they'd automatically re-bill me the following month, I began looking for the option to cancel it (the rebilling). I then discovered that there is no such option, even though they give directions to it in their help section. After about 15 minutes of frustrating searching, I clicked on a box that I thought might take me to the desired section, but no... it got me billed instantly for another 6 months! I phoned my bank, but they couldn't stop the payments, although they did find me an address to write to. It is possible to contact them via the site as long as you're not signed in. They give you two options in a drop-down menu, neither to do with what I wanted.

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  20. Rating 2Rating 2Rating 2Rating 2Rating 2 August 22nd, 2007 at 12:29 PM By Mo | UK | #20

    There is a way to contact them but I think it has only recently appeared. Go into the "Help" section and the "My Active Pass" part. In blue there is a link for problems the FAQ does not answer. This takes you to a page you can send an email on.

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